Claim OwnershipThe Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
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Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out? What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?
The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.
Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, ethical and legal challenges, scaling sustainably—and features leading experts on topics from CBT and ACT to mindfulness, psychedelics, and high-performance psychology.
The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.
Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, ethical and legal challenges, scaling sustainably—and features leading experts on topics from CBT and ACT to mindfulness, psychedelics, and high-performance psychology.
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Why are therapists set up historically to fail in marketing? What is the way to change these struggles and allow modern-day therapists to market themselves without fear or shame? How […]
The post Why Therapists Struggle with Marketing with Carrie Wiita | POP 1279 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How do you sell your practice successfully? What is the process to set your business up for success in a sales process? What are the three high-level things to do […]
The post How to Position your Practice for Sale with Dan King | POP 1278 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why are you a CQA and not a CEO if you don’t implement systems in your practice? Which simple practices help you convert leads into clients? Why is fear never […]
The post The Exact Five Steps to Get to Seven Figures with Nicole McCance | POP 1277 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What are the essential aspects of a great Psychology Today profile? What should you NOT be doing? How can you set up your Psychology Profile to bring in more client […]
The post Optimizing Your Psychology Today Profile with Aaron Price | POP 1276 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why does “eating the cookie” and “slapping the jack” protect your mental energy? What is the path to developing your grit, the most consistent predictor of success? How are you […]
The post GPBC25: Balancing the Many Hats of Being a Business Owner with Daniel Arteaga | POP 1275 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What has changed in copywriting over the last few years since the rise of AI? How can you use A/B testing with your Google Ads? What does the future of […]
The post A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can group work positively affect clients’ behavior and decisions? What makes a really good listener? What are the essentials that every leader needs to receive and implement feedback? In […]
The post Unlocking the Secret Power of Groups in Your Private Practice with Dr. Colin M. Fisher | POP 1273 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
At what point in your private practice journey should you open new locations? What are the three essential things you need for sustainable private practice success and growth? Why is […]
The post What to Master in Your First Six Months with the POP Consultant Panel | POP 1272 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why is grieving not like experiencing or working with other major emotions? Which fresh, new perspective can you take towards the people who are working and living within your community […]
The post Grief in Politics and Society with journalist Sarah Jaffe | POP 1271 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What is the difference between atomic habits and wise habits? Why does remembering impermanence clearly reveal your values to you? How can you make better energetic choices throughout your day? […]
The post How to Use Your Energy More Wisely with Dr. Diana Hill | POP 1270 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Is it time for you to hire people into your business? Are you sitting on the fence between whether to use a 1099 contractor model or the W2 employee system […]
The post GPBC25: Demystifying W2s with Andrew Burdette | POP 1269 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What happens when traditional talk therapy doesn’t work for trauma recovery? How can writing, meditation, and body-based regulation help clients rewire their nervous systems?And how can therapists better recognize dysregulation […]
The post Therapy Didn’t Work for Anna Runkle | POP 1268 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does having a “strategic enemy” do for your brand effectiveness? Why is showing always better than telling when it comes to marketing? How can you get your brand into […]
The post How to Oversimplify Your Brand with Laura Ries | POP 1267 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can private practice conferences foster genuine connection and learning without the usual overwhelm? What makes Jane a unique, all-in-one practice management platform for both solo and group providers? How […]
The post GPBC25: Using Jane to Work Smarter Not Harder, with Emma Furze and Allie Joy | POP 1266 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
If the United States were your therapy client, what would the intake assessment look like? What kind of treatment and modalities would employ to help this client? How can liberation […]
The post Diagnosing America: the Nation’s Trauma and Path to Healing with APA President, Dr. Thema Bryant | POP 1265 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How do interrelated and regulated family relationships lead to deeper fulfillment for parents and families? How can parents protect kids from the downsides of screens and social media? What role […]
The post How to Be a Better Parent and Find More Fulfillment with WSJ Best-Selling Author Jayson Gaddis | POP 1264 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does it mean to reinvent yourself after selling a practice? How can the Life After Loss Blueprint help people move from guilt to love? Why is connecting with your […]
The post The Life After Loss Blueprint with Ashley Mielke | POP 1263 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can “finding the fun” keep you relevant, satisfied, and motivated in business? Why is FOMO stalling your success? What is the real secret to being successful and content in […]
The post Lean Learning: How Successful People Achieve More with Pat Flynn | POP 1262 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can AI ease the burden of clinical note-taking and even help you get paid faster? What are the risks of using chatbots in therapy? Why does AI in mental […]
The post How AI is Changing Behavioral Healthcare with Nate Peereboom | POP 1261 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What makes wilderness therapy different from traditional therapy? How can nature deepen real-time healing? Why are therapy boundaries essential on retreats, and how can you navigate the space safely for […]
The post Paddling with Perfectionism: A Surf Retreat to Cultivate Pleasure, Presence, and Play with Kristen Ales & Kristin Mathes | POP 1260 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
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When using the Add On choices within G Suite, does the BAA cover those add ons? I'm concerned about the PHI that would be shared with the third party.
the best use of taking a break today and listening to my first podcast! 1. I invested in myself by taking a lunch break 2. excellent info! my two take 'aways' because I found this program so beneficial "embrace the anxiety that comes with risk & "just take a step, you don't need to see the whole staircase" "good people are not afraid to give things away LOVED the expertise and enthusiasm!